06 / 09 · Capability
GrowthMarketing & Sales
A pipeline you can read, and the machinery that keeps filling it.
What this is
Positioning and messaging, campaign build and launch, email sequences, outbound, CRM and the dashboards that tell you the truth. Marketing and sales scoped as one system, because splitting them is why the handoff leaks.
Included under this pillar
- Brand voice codification
- Positioning and messaging frameworks
- Competitive analysis and battlecards
- Campaign planning and launch briefs
- Email sequences — onboarding, nurture, win-back
- SEO audits: technical, on-page, content gap
- Local SEO and Google Business
- Paid ad audits and copy testing
- Lead list building and enrichment
- ICP definition and prospect research
- Outbound sequence design and copy
- CRM setup, cleanup and migration
- Proposal and quote generation
- Sales decks, one-pagers and playbooks
- Pipeline reporting and forecasting
The process
How growth actually gets built.
| Step | Phase | What happens | You get | When |
|---|---|---|---|---|
| 01 | Baseline Audit | What you spend, what converts, and where the pipeline currently leaks. | Baseline report with the leak points | Week 1 |
| 02 | Messaging Lock | ICP, positioning and the objection library, agreed before a single asset is made. | Messaging framework and battlecards | Week 2 |
| 03 | Campaign Build | Sequences, landing pages, creative and CRM plumbing built as one connected system. | Built campaign and tracking | Weeks 3–5 |
| 04 | Launch | Live, with attribution wired end to end so results are attributable rather than argued about. | Live campaign and dashboard | Week 6 |
| 05 | Read the Data | Two weeks of real numbers before anyone forms an opinion. Then we form one. | Performance read and recommendations | Weeks 7–8 |
| 06 | Iterate | Test what the data pointed at, kill what did not work, scale what did. | Monthly iteration and report | Ongoing |
What you get
Everything below, every time.
0Deliverables
- 01Baseline audit with leak analysis
- 02ICP and messaging framework
- 03Competitive battlecards
- 04Built email and outbound sequences
- 05Landing pages and ad creative
- 06CRM configured with clean data
- 07End-to-end attribution tracking
- 08Live pipeline dashboard
How it is scoped
Scoped as a launch engagement plus a monthly iteration retainer. Ad spend is yours and paid direct.
Questions
Asked and answered.
Do you manage ad spend?
We build, test and report on the creative and targeting. Spend stays on your card, always.
What if the numbers are bad?
You see them anyway. The dashboard is yours and live — we do not control the reporting layer.
Can you work with our existing CRM?
Yes. If it needs cleaning or migrating first, that is scoped honestly rather than absorbed and rushed.